Marika was founded in 1982 and emerged as one of the first companies to specialize in women’s aerobic apparel during the fitness explosion in the mid 80s. When I joined, Marika was still a leader in fitness apparel however, the market was starting to get hot and Marika needed a unique point of view. This was the beginning of the “Yoga Craze” and there growing awareness to the benefits of yoga and the potential that the marketplace could have. In 2000, I co-created one on the first fashion-forward yoga apparel collections for Marika simple named the Balance Collection. Later, I designed the high end yoga collection Shiva Shakti for the yogini Shiva Rea. During my years at Marika the Balance Collection reinvented the Marika brand and defined new channels of distribution.
While at Marika, the products I designed were featured on the cover of Yoga Journal and featured often in Organic Style, Yogitimes, Real Simple, WWD, Shape, Self, Cosmo Girl, WGSN, and SGB.