INSPIRE

CREATE

COMMUNICATE

Hello.

My name is Andrea Cinque-Austin.

I’m a visionary Creative Director.

I have a proven ability to lead, inspire, direct, and manage global design teams. By working my way up over the last 20 years from a pattern maker to the Global Creative director of New Balance, I have the ability to holistically view the go to market process with a strategic lens.  I thrive in highly creative and forward thinking environment.


Download my resume in a PDF

New Balance/ Boston

Global Creative Director Apparel

October 2012 – October 2013

Global Creative Design Manager Apparel

December 2007- October 2012

  • Transformed process to be a global business by interacting with global merchandise partners
  • Traveled globally to research consumers and trends, and met with regional senior leadership members to strategize future business needs
  • Met twice annually with senior leadership to present and determine long term apparel strategy.
  • Created channel specific organization to address different requirements of running elite specialty, big box, and NB branded stores
  • Set the trend, color, and design direction for all categories and to our licensee partners
  • Owned fashion, graphic, and fit direction for all apparel divisions
  • Co-organized and lead in the bi-annual global footwear and apparel global color/trend week
  • Created and presented color and trend collateral for apparel for both our domestic and international design staff
  • Presented concepts and collections at international sales meetings, major accounts, and internal senior leadership.
  • Grew apparel team from 3 designers to 11 in a collaborative team environment.
  • Took the design team on seasonal inspiration and research trips
  • Revitalized pinnacle product collections
  • Conceptualized and created the unique sub yoga brand Anue
  • Provided separate seasonal design direction and co-designed the Anue collection

Vital Apparel/ New York

Creative Design Director

March 2007-December 2007
(Dec 07 purchased by New Balance)

  • Provided creative direction to all private label athletic apparel collections (primarily Sports Authority Aspire and Academy)
  • Presented design concepts, linesheets, and sales samples at sales meetings to private label partners and their upper management
  • Directed the design team to execute seasonal design vision as well as personally designing collections
  • Incorporated customer feedback into final designs

American Sporting Goods for Ryka/ Irvine, CA

Freelance Designer

March 2006 – March 2007

  • Designed four collections a year for both the active and Yoga collection
  • Created technical spec packages for all items designed
  • Managed the fit and comment process to factories through a pre-production coordinator from proto type through production
  • Managed, sourced, and approved all trims, fabrics, and lab dips
  • Created graphics and prepared them for camera ready art
  • Attended trade shows, both, in the industry and trend versions
  • Presented the collections to Sales staff and major accounts

Zoot Sports/ Carlsbad, CA

Head of Design

November 2004 – March 2006

  • Designed two seasonal innovative collections a year of women’s and men’s Triathlon, Swim, Cycle, and Run apparel, and a complementary accessories collection
  • Created technical spec packages for all items designed
  • Created, sourced, and approved all trims, fabrics,(including lab dips), and graphics
  • Aided in the hiring of pre-production and production staff
  • Attended trade shows, both, in the industry and trend versions
  • Presented the collections to Board members, sales staff, and accounts major and small

The Marika Group/ San Diego, CA

Designer

December 2000-July 2004

Pre-production Coordinator

June 1999 – December 2000

  • Launched and designed quarterly collections for both The Balance Collection and The Shiva Shakti Collection
  • Advised and designed quarterly for the Marika fitness collection
  • Attended a variety of yoga, pilates and fusion fitness classes and conventions to stay ahead of our industry trends
  • Shopped the market in major cities for trend research
  • Created presentation boards for design meetings
  • Merchandised the line with the executive sales and design team
  • Created technical spec packages for all items designed
  • Created, sourced, and approved all trims, fabrics,(lab dips included), and graphics
  • Created and maintained tech packs and BOM’s
  • Responsible for the Lab Dip approval process.
  • Visited oversee factories
  • Conducted fittings of proto types through production garments
  • Attended fabric trade shows
  • Managed all production grading for all collections
  • Developed Seamless Garment collection

Hang Ten/ San Diego

Design Assistant

January 1998 – September 1998

  • Created seasonal Trend Books for all Licensees; color forecasting, fabrication resources, development of designs, created directional prints and stripes, and overall styling
  • Served as a liaison between the 137 licensees and the design department
  • Responsible for all product approval processes, and maintained a data base off all items approved

No Fear / Carlsbad, CA

Pattern Maker

February 1997 – January 1998

  • Responsible for drafting first through production patterns
  • Interpreted samples into patterns
  • Created and maintained tech packs for the factories
  • Held garment fittings with the design staff
  • Assisted in daily pre production and design needs

Aquino Pattern Service / San Diego, CA

Pattern Maker

January 1996-Febuary 1997

  • Computerized pattern making, grading, and marker making, (Lectra Systems)
  • Responsible for drafting first through production patterns
  • Interpreted samples into patterns
  • Created and maintained tech packs for the factories

Education: Fashion Institute of Design and Merchandising L.A.

Associate degree 1993-1995.

References, bio, and portfolio available upon request.